Societal engagement for biodiversity? Provide a framework for action!

Julia Shen, WUR

Biodiversity is a broad concept, often difficult to grasp. Nonetheless, our research on biodiverse consumption shows that people value biodiversity and wish to protect it. But what is the best way to do this, and what influence does one consumer have in a system that seems to be ruled by profitability? These questions arise when people are asked what they can do to contribute to biodiversity. For answers, they often look to governments and policymakers. Policymakers can provide vision, a framework for action, and sometimes even necessary constraints to ensure that biodiversity is protected for future generations to be able to appreciate its inherent value as well.

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